As a UX design professional, you want your team to be user-centered—doing usability testing, site visits, early prototype testing, or other user research—but they may not see the need. For example, many developers tend to systemize rather than empathize. They approach problems in a logical way and find it hard to see the emotional side to issues. Most users, in contrast, have a more complex relationship with the software they use. They have emotional responses to working with your product.
In this practical course, look at what it takes to help systemizers to empathize, and how you can best integrate with development teams, communicate the value of UX to business-oriented team members, and cultivate executive champions. Upon wrapping up this course, you'll have a better understanding of how to help your colleagues grasp the importance of user experience—which, in turn, can help make design decisions a bit easier.
LinkedIn Learning instructor & User Experience consultant working with lean startups, agile teams & enterprise customers
Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.
Chris is a user researcher and interaction design specialist. He is the founder of , an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M.S. in human computer interaction and a B.S. in psychology.
Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune 500 clients, he has presented on user experience topics at conferences all over the world. He writes about agile user experience research and design techniques at and is the author of , a book that describes the persuasive techniques that companies use to draw us in. He encourages you to participate at its accompanying web site, .
- Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.
Skills covered in this course
- Hello, I'm Chris Nodder. Welcome to this course on making user experience happen on a team. If you're in a user experience role or manage a user experience team, you're probably familiar with the challenges of getting your colleagues interested in user experience. I've been coaching and training user experience teams for over 10 years now. During that time, I've worked out some of the things that really make development and business team members pay attention to what usability and user experience can offer them. In this course, we're going to cover practical tips that will help you integrate onto teams, engage with people in business roles, and sell your value to executives. It all focuses on being user-centric and data-driven. Once you help the team to see things from real users' perspectives, while staying in their own comfort zone, you'll find they're all much more receptive to user-centered design changes. Once you start talking real cost savings and risk avoidance with your…
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