UX Design: 3 Creating Personas

  • Course details

    Who are you developing for? How will they use your design? Building user personas can answer these important questions. In this course, Chris Nodder shows you how to create personas using information about the users most relevant to your business. He shows you how to gather and use data from interactions and site visits to define groups that represent a picture of your user types. These personas can help drive development and make sure your team is designing your product, application, or website with the same customer in mind, resulting in coherent, focused goals and an optimal user experience.


    • Click here to view Chris Nodder’s instructor page

      Chris Nodder

      LinkedIn Learning instructor & User Experience consultant working with lean startups, agile teams & enterprise customers

      • Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.

        Chris is a user researcher and interaction design specialist. He is the founder of , an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M.S. in human computer interaction and a B.S. in psychology.

        Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune 500 clients, he has presented on user experience topics at conferences all over the world. He writes about agile user experience research and design techniques at and is the author of , a book that describes the persuasive techniques that companies use to draw us in. He encourages you to participate at its accompanying web site, .

    Skills covered in this course

  • Welcome

    - [Instructor] Hello, I'm Chris Nodder. Welcome to the third installment of the UX Design Techniques series. In this episode, we'll discuss creating personas. I'll show you how to use the data you've gathered from your site visits and from other customer interactions to build a picture of the users you care most about. Having this common understanding will make sure the whole team is designing for the same people, so the interface feels coherent and focused. Now it's time to dive in and create some initial descriptions of your target users, so let's get started.

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