UX Research: Going Guerrilla

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  • Course details

    The importance of user experience (UX) research is undeniable. Anyone wanting to create a compelling, easy-to-use digital product needs to examine what their users want and need. But what if you lack the time or resources to devote to full-blown UX research? In this course, join Amanda Stockwell as she dives into an efficient UX approach that’s perfect for such a situation: guerrilla research. Amanda covers the fundamentals of conducting UX research in a guerrilla fashion, explaining what this approach entails and when to opt for it. She goes over the basics of planning and running guerilla research sessions, as well as common pitfalls (and how to avoid them). Upon wrapping up this course, you’ll have the tools you need to help your UX team go guerrilla.


    • Click here to view Amanda Stockwell’s instructor page

      Amanda Stockwell

      UX Research | UX Strategy | Teaching

      • Amanda Stockwell is president of Stockwell Strategy, a UX research practice focused on lean research methods.

        Amanda also focuses on integrating user knowledge with business goals to create holistic product strategies for businesses large and small. She has focused most of the last decade on finding innovative ways to understand end users and embed that knowledge into an overall process. She has led teams that provide research, design, and UX strategy services, and frequently writes and speaks about her experiences. She has a human factors background and an engineering degree from Tufts University. Follow Amanda on Twitter

    Skills covered in this course

  • What is guerrilla research?

    (bright guitar music) - Most of us have gotten to the point where we know UX is important and that research is an integral part of that but it can still be hard for teams to figure out how to fit in research. One common solution is the idea of guerilla research. (mimics guerilla grunting) Wait what? No, not guerilla's. Although working on a software team can sure feel like a zoo. (animals cackling and screeching) We're talking guerrilla with a U and an E, I think an E, however you spell it. The dictionary.com definition of guerilla is one, a member of a small independent group taking part in irregular fighting, typically against larger, regular forces or two, referring to actions or activities performed in an impromptu way often without authorization. (sighs) While getting research buy-in can certainly feel like a fight let's hope the only battles you're fighting are Nerf wars. (electronic music) (zapping) With guerrilla research, we're talking about that second definition where you…

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